More than 100 million digital music tracks are available and accessible on the Internet worldwide. Regarding the release of new titles, it is estimated that major music streaming distributors could release up to 1 million titles per month.
We are in an era of data. The value of a catalogue is also measured by the quality of its metadata. The more metadata there is, the richer and more accessible it is, the more the value of the tracks is enhanced, and the more personalized and context-specific the listening experiences can become.
Listening habits are changing rapidly, as is music consumption. Short videos are now the best way to discover music. Labels and distributors must now sharpen their curation focus on these platforms if they want to increase their revenues. At the same time, content creators still need more simplicity, with creative development tools that allow music, video, narrative intent and impact to fit together in a very intuitive way.