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With the rise of new technology, as well as audio-only social media, our voices are becoming more prominent features in our world. Ircam’s first steps into research on human speech stemmed from the world of music, but today the applications for audio research and vocal analysis extend far beyond the music industry.

South by Southwest (SXSW) takes place every March in Austin, Texas and features ten days of conferences and festivals that combine music, technology, cinema, and interactive media. In 2022, for the first time in two years, SXSW was held face-to-face, and the Ircam Amplify team went to Austin to be part of the French Tech Pavilion presented by Business France. Read on to learn about the major trends in audio technology that were showcased at SXSW 2022.

PERFUM SMELLED WITH THE BRAIN
– article in Italian –
Do we really need our sense of smell to experience the emotions of a fragrance? not really. according to experts, we are at the dawn of a revolution that involves touch, taste and hearing. provocations aside, let us be guided by our senses

We are in a world where relationships between humans and connected devices are vast. These links are increasingly made by vocal and sound interfaces. Today, we are already talking with our smartphones, cars, speakers, computers… Tomorrow, sounds and voices will be at the center of our relationship with every technology.

Along with leading actors from the US, the industry of video gaming is showing a growing interest in audio. Apple Arcade has recently ordered musical games and new devices such as Alexa are also turning to games evolving around sound. It is more than just a trend or a fad.