Blog

Sound quality has an increasing impact on our daily lives, so much so, that it is no longer simply a question of artistic creation, but one of public health. There is a lot to discover about HD sound in the 21st century, but first we must address the fundamental questions of how to define sound quality, and what “good sound” actually is?

SOUND TECH FOR GOOD
New technologies for a shared world

Since 2021, IRCAM Amplify has been presenting a major annual event, live from IRCAM in Paris and livestreamed anywhere in the world, to address the most essential challenges for the future of sound across multiple industries.

Replay available on registration

Being surrounded more and more by a digital environment, could sound design be the way to share our emotions? A tailor-made sound creation is usually the key to materialize a deep sensory and emotional experience. Sound innovation thus becomes a pillar of plural and multi-sensory experiences, improving them but also making them more accessible.

In the age of AI, deep learning, and voice assistants, Ircam is a pioneer in the field of synthetic voices. Ircam’s research now makes it possible to humanize voices by infusing them with emotion, individuality, and subtlety.

On January 20, 2022, the second annual Forum on the Power of Sound in Industry will be held at IRCAM in Paris, and streamed simultaneously worldwide, from 2 p.m. to 6 p.m. CET. The 2022 theme will be “Sound Tech For Good”. But, what does it mean?

PERFUM SMELLED WITH THE BRAIN
– article in Italian –
Do we really need our sense of smell to experience the emotions of a fragrance? not really. according to experts, we are at the dawn of a revolution that involves touch, taste and hearing. provocations aside, let us be guided by our senses

PERFUMES THAT ARE LISTENED TO
– article in French –
Hearing and smelling stimulate memories and emotions. Several projects make them play in unison.

START UP & CO : IRCAM AMPLIFY COLLABORATED WITH L’OREAL TO CREATE “SPICE BOMB INFRARED”, THE FIRST PERFUME THAT LISTENS
– article in French –
This Thursday, October 7, Philippe Tour, managing director at IRCAM Amplify, talked about his company’s collaboration with L’Oreal to create “Spice Bomb Infrared”, the first perfume that can be listened to, in Start up & Co, in the Tech & Co program presented by François Sorel.

VIKTOR & ROLF’S NEW SPICEBOMB FRAGRANCE HAS ITS VERY OWN SOUND
If a fragrance had a sound what would it be? We’re not talking soundtracks for 30- or 60-second television commercials, or music that captures the joie de vivre of Chanel Chance or the jaunty, flirty spirit of Guerlain Le Petite Robe Noir.

The sound is becoming a real public health issue. That is true for tomorrow but also for today. A lot of public and private actors from health and tech are aware of that subject already. Around 2.5 millions of people are going to suffer from hearing problems in 2050, according to a report from the World Health Organization.

We are in a world where relationships between humans and connected devices are vast. These links are increasingly made by vocal and sound interfaces. Today, we are already talking with our smartphones, cars, speakers, computers… Tomorrow, sounds and voices will be at the center of our relationship with every technology.

TV NEWS (1 PM)
– video in French –
All about artificial intelligence in the music industry with Ircam Amplify and Believe.